Discovering a need in the market for more advanced jigging equipment, we started Urban Escape fishing to serve the local South African fishing enthusiasts, with a range of products not yet seen in South Africa. This fishing methodology expanded into handmade wooden stickbait and poppers as well as trolling lipped lures and a growing list of products yet to be found. All our products cater for light to medium to heavy duty fishing needs.

Through our online store, we serve a very niche market of anglers and fishermen who enjoy the added sport and complexity of fishing from Jet Skis, Kayaks and Boats. 

Our products allow our customers to try different and new methods of fishing, whatever their choice of fishing vessel. As far as possible we test our products through our highly skilled and carefully selected ambassadors. We look forward to sharing this experience with you.